Proud to be a tosser. A gloriously cheeky, proudly British, rally cry for Summer side dish lovers everywhere.

This campaign needed to show off Deliveroo’s freshest groceries so I decided to push the burgers and kebabs aside and let the sides and salads take centre plate instead.

And with Danny Dyer leading the charge, who wouldn’t want to be a right tosser this Summer?

Roles: Concepting, scripting, storyboarding, creative direction, the lot.